Post by account_disabled on Feb 27, 2024 1:55:34 GMT -5
An attitude that heartens us, like every time a professional in the digital world confirms that common sense is still the first skill to implement. During the long chat with Luca Zanelli we understand that in the social experience of the Municipality of Bologna this attention to the user has become a style , a characteristic feature, a recognizable trait which finds its raison d'être in the adjective "public" and which, despite the effort, seems to pay off, especially in this historical period where confrontation and language are becoming harsher, always seeking offense and simplification. As Zanelli says, “over the last two and a half years the general climate on social media has worsened significantly , both on Twitter and Facebook. Speaking of "social climate" and "keyboard lions", we ask Zanelli what their protocol provides: "we have a policy, which provides standard responses, but there are also situations in which we must report users to the authorities , also because we as Municipality employees are public officials and we are required to take action in the most extreme cases, when it is not possible to manage the matter differently".
At this point a question about the community is in order, which certainly Panama mobile number list appears very reactive, but we also discover that it is very varied, in line with the general distribution of age groups on social media: "on Facebook the middle age follows us, from 40 years and up, while Instagram helps us reach new citizens, teenagers." And also in this case, the "participatory response", as Luca Zanelli defines it, is high : "some time ago, on the occasion of the first snowfall, we were attacked by the hashtag #closeschools and we talked, even in a light and jokingly, with many kids who had written to us, even directly, hoping to skip the class test!”. One of the few occasions where the language is less formal, in fact " irony is not allowed in the PA in Italy, it is not understood and unfortunately we too use it little, except in a few rare cases". Very curious, we ask you to give us an example that turns into an interesting social case study. “Some time ago – says Luca – the social channels of the Municipality of Bologna had to talk about the inauguration of the Center of Contemporary Art on Food Culture.
Acronym, POOP What to do? We decided to be the first to use that acronym on social media, anticipating the community and attracting the attention of the public who, needless to say, went wild with all sorts of comments." Because if there is one thing that users of company pages have in common with those of PA pages, it is that unfortunately they often do not read the contents of the post and do not click on the links . In this case they would soon have understood that it was not an oversight or fake news, but a clear provocation by the artistic collective Panem et Circenses who created the Bolognese Cultural Center. In short, the social profiles of the Municipality of Bologna have to manage a rain of comments and such reactivity of the community leads to very rapid response times , mostly in real time and never more than 48 hours, especially when the conversation concerns the hottest topics for citizens. “They are always those that impact their habits – explains Zanelli – for example changes to traffic during events, such as the Giro d'Italia, situations in which many people comment on the Municipality's Facebook page asking what changes in their specific street of residence , if they can leave the house, if they will be able to reach the hospital.
At this point a question about the community is in order, which certainly Panama mobile number list appears very reactive, but we also discover that it is very varied, in line with the general distribution of age groups on social media: "on Facebook the middle age follows us, from 40 years and up, while Instagram helps us reach new citizens, teenagers." And also in this case, the "participatory response", as Luca Zanelli defines it, is high : "some time ago, on the occasion of the first snowfall, we were attacked by the hashtag #closeschools and we talked, even in a light and jokingly, with many kids who had written to us, even directly, hoping to skip the class test!”. One of the few occasions where the language is less formal, in fact " irony is not allowed in the PA in Italy, it is not understood and unfortunately we too use it little, except in a few rare cases". Very curious, we ask you to give us an example that turns into an interesting social case study. “Some time ago – says Luca – the social channels of the Municipality of Bologna had to talk about the inauguration of the Center of Contemporary Art on Food Culture.
Acronym, POOP What to do? We decided to be the first to use that acronym on social media, anticipating the community and attracting the attention of the public who, needless to say, went wild with all sorts of comments." Because if there is one thing that users of company pages have in common with those of PA pages, it is that unfortunately they often do not read the contents of the post and do not click on the links . In this case they would soon have understood that it was not an oversight or fake news, but a clear provocation by the artistic collective Panem et Circenses who created the Bolognese Cultural Center. In short, the social profiles of the Municipality of Bologna have to manage a rain of comments and such reactivity of the community leads to very rapid response times , mostly in real time and never more than 48 hours, especially when the conversation concerns the hottest topics for citizens. “They are always those that impact their habits – explains Zanelli – for example changes to traffic during events, such as the Giro d'Italia, situations in which many people comment on the Municipality's Facebook page asking what changes in their specific street of residence , if they can leave the house, if they will be able to reach the hospital.