Post by account_disabled on Feb 14, 2024 1:34:17 GMT -5
Categories of marketing objectives Marketing objectives are broken down in different ways. While the quantitative and qualitative marketing goals differ in their verifiability the strategic and tactical goals differ in terms of their planned duration . The respective goals can be combined with each other so increasing market share is definitely a measurable quantitative company goal but depending on the planned period it can also be classified as a tactical or strategic goal. Types of marketing goals Quantitative and qualitative marketing goals.
Quantitative economic marketing goals are numerically verifiable goals such as increasing sales or profits improving market shares or increasing conversation rates . Qualitative Belgium Email List psychological marketing goals include psychological aspects that are intended to positively influence the quantitative goals. psychological goals such as increasing customer satisfaction or increasing awareness can be checked using market research and surveys. Strategic and tactical marketing goals.
The strategic marketing goals summarize the multiyear goals set by management such as increasing sales or increasing market share. Short to mediumterm marketing goals such as improving customer relationships are referred to as tactical marketing goals . At best the achievement of tactical goals also leads to the achievement of strategic goals. Examples of marketing goals No matter the size of your business you should definitely set marketing goals. However the exact plans vary depending on the industry business area and current market position.
Quantitative economic marketing goals are numerically verifiable goals such as increasing sales or profits improving market shares or increasing conversation rates . Qualitative Belgium Email List psychological marketing goals include psychological aspects that are intended to positively influence the quantitative goals. psychological goals such as increasing customer satisfaction or increasing awareness can be checked using market research and surveys. Strategic and tactical marketing goals.
The strategic marketing goals summarize the multiyear goals set by management such as increasing sales or increasing market share. Short to mediumterm marketing goals such as improving customer relationships are referred to as tactical marketing goals . At best the achievement of tactical goals also leads to the achievement of strategic goals. Examples of marketing goals No matter the size of your business you should definitely set marketing goals. However the exact plans vary depending on the industry business area and current market position.